Sláger FM 

The newest oldies radio on the market

Classic shape and lines for a brand new radio station. Maybe it could be a little controversial. This was the big obstacle in this branding project. When the newly founded radio approached me with the idea of designing a logo for them, I felt myself quiet  well, because I worked for radio stations for over 15 years.

Colorful but confident the new billboard of the Slager FM's  Morning Show! Before the concept was born, I did a lot of research on the logos of the 60s and 70s. What colors they used? What kind of fonts would be the perfect choice? It looks new, but it feels classic. 

Do you remember those futuristic american spaceship shaped cars? At that time in "Atomic age", the logos, the objects radiated speed and dynamism. That was the feeling I definitely wanted to see again in the look of the new radio logo.

Bold & Italic. As I wrote in my sketch. But the most interesting part, though, is that the underlining gave back that real oldies effect to the image.

Well after I created the main logo for the radio station, the broadcast corporation started a very new television channel, where we used the corporate logo in a "TV" edition.

Digital platforms
These are the original design of the website of the radio station.
Radio Station launch event
This was the very first party where you could meet the famous presenters who are behind the voices of the radio.
Logo in the Stadium
Huge illuminating logo in Hungary's biggest Stadium.
Using Format