103.9 ROCK FM
Solid as a Rock
At the beginning
How could you present an analog, raw, classic thing like the a rock music in a digital world? This was the main question in my head when they were hired me to design the branding of the radio station.
Concept first. Design later.
I think a logo could be unique and iconic if it is compact as possible. My main inspiration came from these 3 pic: a rock star, stones and the dangerous high voltage sign. I knew at the end it should be very compact and easy to recognize.
Here are some other logo ideas from the beginning. Originally I designed a highlighted version "FM 103.9" with red color. But we decided to use only the black 'n white version from the start. As You see, on the website below.
Both logos, the primary and the secondary (invert) logotypes based upon the highest contrast as possible. In this way it will work well in print and in digital environment too.
Responsibility is super important. From the billboard to an Instagram avatar: a logo could work on an 18 meter wide print and in an 18-pixel header of an application with the same effect.
Mobile & web UX
Broadcast studio branding