103.9 ROCK FM 

Solid as a Rock

At the beginning

How could you present an analog, raw, classic thing like the a rock music  in a digital world? This was the main question in my head when  they were hired me to design the branding of the radio station.

Inspiration

The Process

Main idea

Concept first. Design later. 

I think a logo could be unique and iconic if it is compact as possible. My main inspiration came from these 3 pic: a rock star, stones and the dangerous high voltage sign. I knew at the end it should be very compact and easy to recognize.

Other ideas

Here  are some other logo ideas from the beginning. Originally I designed a high-lighted version  "FM 103.9" with red color. But we decided to use only the black 'n white version for the start. As You see on the website below.

Official website

Official logo

Logotype

Both logo, the primary and the secondary (invert) logotypes based upon the highest contrast as possible. In this way it will works well on print and in digital environment too.

Monochromism

The biggest contrast is between the black & white. These two work together dramatically but never go out of style.

Responsive logo

Responsibility is super important. From the billboard to an Instagram avatar: a logo could work on an 18 meters wide print and in an 18-pixel header of an application with the same effect.

Mobile & web UX 

Superblack official website mobile look.

Instagram profile with "R" avatar on white background

Instagram visual

Merchandise

The Team

Creating something big, like a radio station is always a teamwork, and I'm glad to work with these guys. They are really nice & cool people in life, even great professionals. 

From left: Zsolt "Carlo" Karlovits (Sound design), Péter Bazsa (Music director), myself Levi Gaál (Art director) and László "McFly" Bartók (Brand manager, PD)

Broadcast studio branding

Using Format